Héctor Mendoza
My Journey as a Designer
Over the past five years, I’ve built a multidisciplinary design practice that spans branding, product design, editorial, and visual systems. From collaborating with mission-driven organizations like PNUD and Houston Endowment, to helping startups in fintech, agtech, and food service define their digital presence, I’ve led design work across a wide range of industries.
Whether designing internal banking tools, launching scalable platforms for tech startups, or developing flexible identities for dark kitchens and hospitality brands, I approach every project with adaptability, curiosity, and a deep commitment to strategic impact.
Storytelling Grounded in Research
My design process begins with understanding—of users, systems, and context.
I use research, stakeholder insight, and content structure to guide visual decisions that clarify complexity and elevate purpose. Whether creating editorial illustrations, mapping user flows, or developing component-based systems for platform, I build narratives that are visually engaging and strategically grounded.
My goal is always to make information resonate—through accessible, intentional design that speaks clearly to the audience it serves.